Say goodbye to cakey foundation and exaggerated pores with this innovative powderless, mattifying base
By Cassidy Holloway
No one likes cakey makeup. Makeup artists and beauty professionals have been trying for years to find the perfect cocktail of moisturizer, primer, foundation, and powder, to achieve that smooth airbrushed look. Veil Cosmetics’ new AutoMatte Mattifying Base & Touch Up now promises to be the cure-all to all your powder woes.
Veil Cosmetics is the brainchild of internationally acclaimed makeup artist Sebastien Tardif. Inspired by his passion for skin and a new take on weightless beauty, Veil sets out to illuminate and brighten the complexion with good-for-you ingredients—giving clients great skin in and out of makeup—and this product is no exception.
AutoMatte is an ultrafine, non-drying, powderless formula. You read that right—powderless. Coming in one universal shade, AutoMatte does it all—prevents buildup, blurs pores and fine lines, and combats oil and sheen throughout the day—while working on all skin tones.
While the product is a lifesaver for oily skin, I wondered if clients with dry skin could benefit from this product as well. “All skin types can actually use AutoMatte,” Tardif commented. “For dryer skin, simply use your usual moisturizer before, then smooth on as a base with the provided black sponge. You’ll notice immediate smoothing without any caking or drying.”
“AutoMatte is great at setting makeup too, especially for people having problems with powder settling in fine lines and wrinkles or peach fuzz.”
The formula for AutoMatte is cruelty-free, 100 percent vegan, and infused with beneficial skincare. It’s packed with Vitamin C and E to brighten and clarify the skin while promoting collagen synthesis and protection. Even better, AutoMatte is multi-purpose. You can use it to smooth your client’s lips before applying lipstick or as an eyeshadow primer for longer-lasting, more vibrant eyeshadow.
Veil offers some pro tips in their press release on how to get the best results with AutoMatte. Start by priming your client’s skin and applying AutoMatte to the places where they tend to be oily. You can use the provided sponge, a flat brush, or just your fingertips. You should immediately see smoothing and more even skin. The best part? No flashback on any skin tone. When asked if the product was effective as an all-over setting agent, Tardif said, “AutoMatte is great at setting makeup too, especially for people having problems with powder settling in fine lines and wrinkles or peach fuzz.”
All in all, AutoMatte is an innovative product that addresses many of makeup artists’ battles with a single product. This product is for you if you want to help amplify your client’s beauty, not mask it. AutoMatte is available on veilcosmetics.com for $39.00.
Images courtesy of Veil Cosmetics