Turn Up the Volume, Load Up the Shine!
Pureology Introduces New Lustrous VolumizerTM Bodifying Glaze
November 2012 (New York, NY) – Pureology Serious Colour Care knows exactly what women want – beautiful, long lasting haircolour, and voluminous, bouncy hair. But typical colour services can progressively deplete the hair fiber, causing hair to lose its natural body and lift. Pureology believes women shouldn’t have to choose between beautiful color and lasting volume.
Pureology is excited to welcome Lustrous Volumizer bodifying glaze into the award-winning Colour Stylist line. The moldable, zero-alcohol thickening gel adds instant volume and shine, while protecting hair from heat styling tools and providing high hold.
“Lustrous Volumizer creates body and bounce for all hair types,” says Ruth Roche, Pureology Colour Ambassador. “It has higher hold for people that need an extra kick of volume, especially at the root. I love to use Lustrous Volumizer to create a voluminous, bombshell look as seen on red carpets all over.”
Lustrous Volumizer bodifying glaze rounds out the portfolio of Colour Stylist products with formulas that protect hair and prevent color fade. Like other Colour Stylist products, Lustrous Volumizer features Pureology’s exclusive Strengthening Anti Fade Complex™, enhanced with Keravis protein to provide strength and protect colour from UV and free radical damage. Vegetable-based polymers help provide hold that lasts. Unique reflective lipid extracts deliver maximum radiance: olive oil replenishes and nourishes to infuse hair with suppleness, camelina extract helps form a humidity-resistant barrier to help lock in the style, and coriander oil creates mirror surface shine for enhanced colour vibrancy.
Tips for the Perfect Blow Dry
- Apply a quarter-sized amount of Lustrous Volumizer evenly to damp hair from root to ends.
- Divide hair in sections and secure with clips.
- Using a natural round brush, take each section and blow dry from root to ends.
- Finish with Pureology Colour Stylist™ Supreme Control™ maximum hold zero dulling hairspray for lasting hold and volume.
The complete Colour Stylist line includes the following styling products:
| Volume |
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| Curl |
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| Finish |
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| Prep/Blow-dry |
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| Shine |
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| Texture |
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About Pureology Serious Colour Care
Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine. From concentrated Zero Sulfate® Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive Anti Fade Complex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!® For more information visit Pureology.com and like Pureology on Facebook. Please note, Pureology products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.
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