Need more nail colors to rock this spring?
Butter LONDON’s got you covered!
butter LONDON, the fearless British cosmetics and nail lacquer brand, is expanding their Signature Patent Shine 10X Nail Lacquer line with four new shades that evoke the vivid hues and chromatic expressions of the 1960’s Pop Art Movement. These rich, vibrant nail lacquer shades, including High Street Crème, Pop Orange, Empire Red, and Waterloo Blue, are available in the brand’s award-winning, chip-resistant, and high-shine Patent Shine10X Nail Lacquer formula. This signature formula uses Shock Resisting Polymer Technology for chip-resistance that lasts up to 10 days. The award-winning formula features a gel-like cushion finish & shine with radiant curing that hardens and dries in natural light. UV Absorbers make the colors fade-resistant and Diamond Powder helps brighten the appearance of discolored nails. Patent Shine 10X is also infused with Bambusa Vulgaris extract that helps promote strong nails and prevent breakage and peeling. The unique dense, curved brush applicator hugs nails for flawless, full-color overage that coats nails with long-lasting, brilliant color all while creating healthier, happier nails.
“Spring marks a season of change and is the perfect time to reset the mind, body and spirit with new energy,”
says Julie Campbell, butter LONDON General Manager and creative director for the shade expansion.
Their Dream On, Spring nail lacquer collection, provides shades that delicately balance fashion with art for a new season of expression. High Street Crème is a neutral champagne hue with hints of gold, it features warm undertones that represent sophistication, comfort, and excitement. Pop Orange, a light tangerine crème, is an energetic nail lacquer shade that exudes enthusiasm and warmth. Empire Red is a rich poppy-flower red crème hue with hints of gold that is connected to the Royal British Legion, a charity created by veterans of World War One. The shade calls up the red poppy’s historical associations with remembrance and hope. Waterloo Blue, a soft cornflower blue crème, plays on the cornflower’s connection to wealth and good fortune—each flower is a single blessing. The vivid nail lacquer hues can be worn alone or mixed and matched for ultimate manicure and nail art looks. “Spring marks a season of change and is the perfect time to reset the mind, body and spirit with new energy,” says Julie Campbell, butter LONDON General Manager and creative director for the shade expansion. “Our Dream On! Collection represents a modern spring wardrobe of refined luxury. I promise that one swipe of any nail lacquer shade in this collection will freshen-up a look in seconds.”
Founded in 2005 by a British entrepreneur and London’s premier fashion manicurist, butter LONDON™ catapulted into the runway world bringing a refreshingly hip and haute fashion sense to nails. This luxury approach—fueled with a better-for-you ingredient philosophy—quickly made butter LONDON a world-renowned, high-fashion 3-Free nail lacquer brand. Today, the brand creates fun, imaginative, good-for-you products for eyes, lip, face and nail using the same ingenious Crafted with Care approach to formulations. The nail lacquers are now 10-Free and each of the butter LONDON Patent Shine 10X Nail Lacquer hues are gluten-free, paraben-free and always cruelty-free. The 10-Free formula does not contain Formaldehyde, Formaldehyde Resin, DBP, Toluen, Camphor, Ethyl Tosylamide, Xylene, or TPHP for Feel Good Beauty you can trust! For more information on butter LONDON or to purchase the new spring shades, visit Butter London website
