We all deserve a little royal treatment and CHI understands! Royal Treatment is a new 9-piece hair care treatment system for the professional salon industry by the globally recognized brand, CHI. Combining quality, clean ingredients with the latest and most innovative hair technology, the Royal Treatment Bonding System allows professionals to transform their clients’ hair and conduct chemical services without damage. This sulfate and paraben free system is a lavish line, designed to create and maintain healthy, beautiful hair, giving extraordinary results.
The star products include the Bond & Seal and Bond Builder. Plus, the system also includes a wet line which doubles as take-home products for clients to ensure their hair’s health between services. Now, clients can use the same great trio of natural bond builders, moisture, and fatty acids to maintain manageability, softness, strength, and shine. This includes a Bond & Repair Shampoo, Conditioner, Clarifying Shampoo, Clarifying Treatment, Bond & Repair Oil, Leave in Treatment and Blowout Primer. As a complete collection, the products work together as a treatment system for professionals to turn to for all their hair care needs.
How is Royal Treatment different from other systems?
Royal Treatment Bond & Repair is a bonding system that contains a naturally derived bonding agent that serves as an alternative to bonding products made using synthetic chemistry. Their plant-based bonding agent is made using glucose chemistry and combined with our aloe and hemp oil. This system is used during chemical services to build bonds between amino acids, which reduces stress to the hair by strengthening hair’s keratin complex. Post chemical service, this system revives moisture and softness, continues to strengthen the keratin in the hair by connecting the amino acids, building hydrogen and salt (ionic) bonds, and closing the cuticle for healthy hair with incredible shine.
All formulas include the Royal Treatment Signature Complex which features the exceptional benefits of white truffle, pearl, and aloe vera. Plus, all Bond & Repair formulas include this complex + plant-based bonders & hemp oil.
- Bonding Agent – Plant-based bonding agent made using glucose chemistry bonds to amino acids that are the building blocks for the proteins in our hair. Those proteins are damaged during chemical services and due to mechanical and environmental factors. This bonding agent is a small molecular weight, allowing it to penetrate deep into the cortex, forming a protective scaffolding between amino acids on the surface and inside the hair to strengthen the hair’s keratin structure.
- Hemp Oil – Cannabis sativa seed oil contains Omega 3 and Omega 6 fatty acids, proteins, vitamins, and other nutrients that are beneficial to the health of the hair. It will help prevent breakage during the lightning service.
The full Royal Treatment includes:
1. Royal Treatment Bond & Seal
A natural bonder that strengthens and protects the hair and scalp during color or lightening services. Hemp is high in fatty acids, proteins, vitamins, and other nutrients to keep the hair strong and nourished while aloe vera’s conditioning and soothing properties keep hair and scalp moisturized and protected.
Directions: Generously spray Bond & Seal on hair and scalp before hair color or lightening services to protect the scalp, strengthen bonds in the hair, and equalize porosity and pH of the hair. Can be used during services to slow down processing. Use as a leave-in treatment to equalize porosity, strengthen, and add shine.
2. Royal Treatment Bond Rebuilder
Plant-based bonding agent made using glucose chemistry bonds to the amino acids that are the building blocks for the proteins in our hair. Those proteins are damaged during chemical services when disulfide bonds are broken. This bonding agent has a low molecular weight, allowing it to penetrate deep into the
cortex creating hydrogen and ionic bonds that form a protective scaffolding between amino acids to strengthen the hair’s natural keratin structure.
Directions: In-salon treatment – For color or lightener, measure the appropriate amount of Bond Rebuilder to add to your color or lightener based on the Bonding Treatment Guide and use chemicals as directed.
3. Bond & Repair Shampoo
Color-safe formula with naturally derived cleansing agents can be used for everyday maintenance for all hair types. Cleanses, nourishes, strengthens, and protects against damage, split ends and frizz. Aloe helps to moisturize the hair as it gently cleanses and hemp oil provides softness with Omega fatty acids 3, 6, and 9. Hair becomes shinier and healthier with each use.
Directions: Apply evenly to wet hair and massage from root to ends. Rinse thoroughly and repeat, if needed. Follow with Royal Treatment Bond & Repair Conditioner.
4. Bond & Repair Conditioner
Restores dry, damaged hair by building bonds to strengthen hair’s natural keratin complex, moisturizes and nourishes using aloe and softens using the essential fatty acids found in hemp oil. The hair’s amino acids are connected via hydrogen and ionic bonds both inside the cortex and out to strengthen the keratin complex structure in the hair and protect against damage, split ends, and frizz. Using the strength of linked amino acids combined with aloe’s moisture and hemp’s fatty acids, the hair breaks less and becomes easier to manage. This conditioner will continuously improve hair’s integrity, protect against color fading and prevent future damage.
Directions: Apply after shampooing. Leave for 1-3 minutes. Rinse and style as usual.
5. Bond & Repair Clarifying Shampoo
Formulated with natural aloe vera to clarify hair and scalp without depleting moisture. Detoxifies hair by removing oil, mineral deposits, water, and product buildup. Helps to strengthen the cuticle and restore shine to dull hair.
Directions: Apply evenly to wet hair and massage. Rinse thoroughly and repeat, if needed. Follow with Royal Treatment Clarifying Treatment. Use once a week or as needed for a deeper cleanse.
6. Bond & Repair Clarifying Treatment
Demineralizer and porosity equalizer helps to clarify and treat hair by removing mineral and metal deposits and buildup. Balances the porosity of hair for even color application.
Directions: After using Royal Treatment Bond & Repair Clarifying Shampoo, apply evenly throughout hair and comb through. Let sit for 5-10 minutes prior to washing. Rinse thoroughly. Ideal for use before chemical service.
7. Bond & Repair Oil
Lightweight, silicone-free oil conditions hair. Instantly adds shine and smooths hair while repairing and protecting the hair from the inside out. Helps protect hair and provides heat protection.
Directions: Add a small amount to the palm of hand and emulsify. Apply to damp hair for a heat protective, repairing blow dry, or apply to dry hair for smoothness and shine as a finisher. Add more as needed.
8. Bond & Repair Leave-In Treatment
Ultra-lightweight conditioning leave-in treatment provides intense moisture to help smooth frizz and detangle hair for easy manageability and increased elasticity. Helps to repair compromised bonds while reinforcing weakened bonds to strengthen strands. Protects against dryness and damage, leaving hair soft and smooth with added shine.
Directions: Spray into the palm of your hands and spread evenly onto hair from roots to tips. Leave in and proceed with styling. Can be used on wet or dry hair.
9. Bond & Repair Blowout Primer
For chemically treated and damaged, dry hair. Smooths the hair cuticle, locking in moisture and sealing out humidity. Infused with Keratrix™, a unique compound that utilizes sustained-release technology to gradually release proteins, providing long-lasting treatment results. Strengthens and conditions the hair and fills in voids in the cuticle to prevent breakage and add smoothness and shine. This leave-in treatment contains our natural bond agent that has a low molecular weight, allowing it to penetrate deep into the cortex, forming a protective scaffolding between amino acids on the surface and inside the hair to strengthen the hair’s natural keratin structure, proteins to add substance to the chemically depleted keratin structure and our hemp oil and aloe for softness and shine.
Directions: Apply to damp, clean hair. Blow dry and seal with a CHI Hairstyling Iron.
For more information, or to purchase the ultimate Royal Treatment please visit pro.chi.com
