We care about the environment, Oway does too!
Packaging:
Oway, is the world’s first professional brand in the cosmetics industry to have 99% plastic-free packaging, and now, it launches in the United States! Using certified biodynamic and organic raw materials and packaging, Oway guarantees pure plant ingredients and extracts in all its treatments. The company creates all of the brand’s products in-house, working with a network of certified Italian partners and with biodynamic and organic farmers who grow according to rigid agricultural and eco-friendly standards.
Partnered Salons:
Oway creates exclusive rituals in salons that can be continued at home. Salon partners can differentiate themselves using natural and exclusive products and treatments, choosing to work in an environment that is 99% plastic-free and putting in place sustainable practices by using safe, hygienic, and protective containers such as glass and aluminum. Oway carries the first permanent agricosmetic hair coloring treatment with more than 35% biodynamic and organic sage macerate. Oway guarantees comfort and gentleness for both hairstylists and their guests, providing dermatologically nickel-tested formulas made with up to 97% biodegradable ingredients.
About:
Founded in 1948, in Bologna, Italy, and now adopted in salons and spas all over the world, Oway, believes in a formulation based on the balance of ingredients that add value, properties, and effectiveness to the product without the use of aggressive substances. Sustainability is embraced in Oway’s production processes and packaging choices, as well as actively involved in the company’s entire routine, manifesting itself in everyday life, through small but important green habits. By eliminating unnecessary packaging in 2013, replacing plastic with glass and aluminum, and working exclusively with eco-sustainable materials, Oway was the first Italian brand in the professional sector to reduce its environmental footprint significantly while still providing high-quality products.
Following its launch in the United States, Oway USA is looking for salon partners to adopt their sustainable values, providing exclusive treatments and multisensory experiences as an official Oway salon. To learn more about Oway, its products or becoming a partnered salon visit oway.com or follow @owayusaoffical on Instagram and Facebook.
