The Houston-based company recently announced the uber cool ladies of their 2019 Lash Squad
By Crysta Jones
NovaLash, founded in 2004, is a leading distribution and training network for eyelash extensions. NovaLash quickly peaked as the world’s top distributor of eyelash extension products with the help of University of Houston and Baylor College of Medicine scientists. CEO and founder Sophy Merszei is a cosmetic chemist and biologist who specializes in empowering women in trade, so it’s no surprise that Merszei and the NovaLash team searched the globe for the best female lash professionals to join the NovaLash Lash Squad.
The women selected are leading lash experts throughout the world. The lash squad boasts members from Scotland, Norway, Barbados, Romania, England, Italy and the United States. The ladies of the Lash Squad are the best of the best, and their competition is stiff. The process to become a brand ambassador with NovaLash is a difficult process, but their process yields excellent results. NovaLash chooses lash experts who consistently have the best technique and application. “All applicants must submit their best before and after lash images, along with a one minute video telling us about themselves; along with a few other things,” said Brand Ambassador Director Vanessa Max. “Once submission closes, Novalash executives evaluate and judge each candidate and rank them 1-100 for each category. This year, the top 18 lash artists were selected from across the globe.”
“Basically, we do everything we can to direct clients to them and help them boost their businesses. They also get the latest products delivered to them first, many times as a surprise.”
The NovaLash executives look for lashionistas that practice the NovaLash technique, perfect styling and have a mind for business. “We want our Brand Ambassadors to be a team of strong, powerful, and approachable lash artists,” said Max. “Someone others look up to and aspire to become.”
The 18 members of the Lash Squad team travel, mentor students and share lash techniques through magazines, social media and educational events. The NovaLash squad gets a free trip to Houston once a year, but Houston is not their only destination. The squad travels across the world for presentations and industry shows while representing NovaLash. “Basically, we do everything we can to direct clients to them and help them boost their businesses,” Max said. “They also get the latest products delivered to them first, many times as a surprise.”
A NovaLash brand ambassador holds their title for a year and must resubmit for the following year. NovaLash seeks only the freshest and best members to join their inspirational Lash Squad!
Image courtesy of NovaLash
