Check out the hottest beauty trends this season on New York’s runway!
As New York Fashion week begins, new beauty trends are beginning to emerge. To walk us through the latest trends is celebrity stylist, Joey George who teamed up with Keratin Complex, the leader in professional smoothing hair care, for the oh-so-stylish Duncan runway show. George gives us a sneak peek at the runway looks, showing us how to achieve the three hottest looks at home, “This season’s vibe is what I would describe as ‘New York Cool’. It is sculptural and chic.”
Here are the step-by-step instructions on how you can recreate three of the hottest trends at home!
1. WET & REFINED
“This woman is a fashionable New York woman, an editor maybe. Fresh out of the shower slicked hair and into the streets.”
celebrity stylist, Joey George
- Start by prepping the hair by generously spraying Keratin Complex, Keratin Obsessed Multi-Benefit Treatment Spray.
- Next, apply Keratin Complex Strong Hold Gel from the root through mid-lengths of the hair using an applicator brush. Comb through hair from scalp out to midshafts.
- Then, add 2-3 pumps of Keratin Complex Volumizing Foam on the bottom remaining hair to activate curls.
- After, apply heat to the top section of hair and lock in sleek, flat style using the Hydra Dry Blow-Dryer with the diffuser attachment.
- Add Shine Spray for added shine and finalize the look by applying Strong Hold Gel to any flyaways
2. POLISHED HIGH KNOT
Described by Joey as “Ultra-elegant yet sexy and polished.”
celebrity stylist, Joey George
- Begin by prepping the hair using Infusion Keratin Replenisher
- Next, apply Keratin Complex Strong Hold Gel to hair and comb from scalp through midshafts.
- After, use a boar bristle brush to pull hair back, tie ponytail using string, and tying underneath the hair.
- Lastly, put a hair net around the ponytail and wrap it in a clockwise motion into a bun. Sculpt the bun into a flat wrapped knot.
3. 80s FEEL – OFF THE FACE
“Inspired by New York City art students. Vivid red- hair, some with grown-out 80s-esque bangs.”
celebrity stylist, Joey George
- First, spray Keratin Complex Styling Gel throughout the hair focusing on the base and scalp area.
- Next, blow-dry, adding volume to the base, directing hair away from the face using the HydraDry Blow-Dryer.
- After, spritz Keratin Obsessed Multi-Benefit Treatment Spray and encourage natural texture with fingers throughout style
- Finalize style with Keratin Complex Texturizing Spray throughout hair to enhance and hold natural texture in the finished style.
Hairstylist and creator of these looks, Joey George, first arrived in New York City to pursue a career as a ballet dancer. His studies took a different direction but his passion to create art has remained, since then he has used his many creative talents to become known as one of the most innovative hairstylists today. Joey has worked with countless other talents such as Lady Gaga, Givenchy, Tom Ford, Helmut Lang, Zara, Rag & Bone among others. The looks George created perfectly embodied the DUNCAN woman. DUNCAN is an emerging luxury women’s ready-to-wear brand based in New York City. It is designed for the female who is multi-faceted, dynamic, and complex in all areas of her life. This partnership was already a match made in heaven, but to add more expertise, Keratin Complex partnered as well. Founded in 2006 it quickly gained national and international recognition thanks to its innovative signature Natural Keratin Smoothing Treatment. The company not only helped fuel industry growth in this category but provided salon clients with effective, long-lasting solutions for beautiful and healthy hair.
Need to know more? Be sure to follow creative genius, Joey George on Instagram,@joeygeorge, or check out more looks in the DUNCAN collection on their website, click here. To recreate these looks or purchase any products listed, they can easily be found on the Keratin Complex website, click here.
