MISTURA™ Beauty Solutions®
Award winning company Mistura Beauty, one of the fastest growing independent cosmetics labels in Canada, announced this week that they will be launching new products in June, 2013.
Known for their best-selling 6-in-1 Beauty Solution®, Mistura will add lip liners, eye liner, mascara and eye shadow to their line.
“After three years of building brand loyalty both directly and through our retailers, we felt it was time to expand our line. Customers have been anxious for new complementary products and it was time to deliver” says Andi Marcus, President and CEO.
The products will launch in over 200 stores mid-June with additional roll-outs planned throughout the summer.
“It’s an exciting time for us”, notes Marcus. “We have been planning this for some time and are thrilled that the launch is coming to fruition. Our stores are excited, our customers are excited and we are very much looking forward to the sales”.
Mistura’s flagship product, the 6-in-1 Beauty Solution® pressed powder offers a single self-adjusting shade for all and an airbrushed finish in under a minute. It has been lauded by users for its ability to mute rosacea and blemishes while providing a stunning illuminating glow to even the most fair skin tones. Featured on one of Canada’s top national TV shows in 2009, Mistura is slowly becoming a household name for women seeking simple and multi-functioning makeup choices. With a solid footing in the Canadian marketplace, Mistura hopes to expand into the United States in 2013.