Leading B2B Beauty Event Cosmoprof Asia Commences today in Hong Kong
The 19th edition of Cosmoprof Asia, the region’s leading B2B beauty event, takes place from 12 November through 14 November at the Hong Kong Convention and Exhibition Centre. Exhibitors across six sectors – cosmetics and toiletries, natural health, beauty salon, hair salon, nail and accessories, pack and OEM – occupy 81,500 square meters of space demonstrating a 7% increase in size from last year.
The 3-day event hosts a record 2,362 exhibitors (9% up from last year) from 42 countries and regions. About 24% are first-time exhibitors. 22 national/group pavilions are hosted by Australia, Belgium, Brazil, Canada, China, France, Germany, Hong Kong, Israel, Italy, Japan, Korea, Poland, Singapore, Spain, Switzerland, the Taiwan region, Thailand, Turkey, UK, and the USA. California is also represented for the first time with the California Trade Alliance (CTA) bringing 12 companies showcasing color cosmetics, body and foot care products, brush and personal care products.
NEW FEATURES
This year’s show will include a number of new features: ‘Spot On Beauty’ – the new launchpad for innovative beauty brands in cosmetics, skincare, nail, hair and personal care. 146 brands from 17 countries and regions take part in 3,700 square metres at the Convention Hall. 70% are new exhibitors including Choi Fung Hong (Hong Kong), Black Paint – Myyuki Co., Ltd (Japan), INTERCOSMETICS srl (Italy) and the Lotus (Korea). ‘BOUTIQUE’- the first “Sampling Bar” charity programme launched in a beauty event in Asia. Attendees to this exclusive “beauty shop” can receive travel-sized product samples by 13 sponsoring exhibitors including Argan Oil Spray Treatment from Babyliss Pro (USA), Rejuvenation Eye Cream from Christina (Israel), detangling brush from Tangle Angel (UK) and Lip Balm with SPF 4 from Giffarine (Thailand). For a donation of HKD100, attendees can handpick seven samples with adorable wrapping in a personalised gift box sponsored by HCP, the world-class contract manufacturer for cosmetics. All proceeds will benefit the Hong Kong Breast Cancer Foundation. ‘Prestige Avenue’ – an open lounge area within the Cosmetics & Toiletries sector for high-end and well established brand with targeted distribution. Ten leading companies renowned for high quality products and services servicing the luxury market are exhibiting in this area. These brands are perfect for high-end retail stores, salons and spas.
FOCUS ON NAIL
Cosmoprof Asia 2014 also has a focus on Nail and Accessories — a dedicated zone located at Grand Hall and Foyer presents 124 companies representing the full spectrum from nail care to nail polish, and nail accessories to decorative tools.
The extensive product showcase is further enlivened by “International Nail Days”, a 3-day programme connecting nail professionals and promoting knowledge exchange at the Grand Hall main stage. Japan and Korea are the spotlight countries this year.
On 12 November, Korean nail artists Park Na Yeong and Kim Kyoung Ha will introduce the nail patterns and decorative parts that are most popular among K-Pop stars. On the same day, Kinoshita Mihori, the director of NPO – the Japanese Association of Nail Technicians – will reveal the latest color trends, fashion and cosmetic treatments influenced by Japanese culture.
On 13 November, famous Korean nail bloggers Seo Mi-dae and Yang Jae-Hee are connected to the audience virtually to demonstrate their unique nail creations uncovering the hottest K-nail trends with plenty of inspirations from original Korean fashion, beauty and culture.
Following the success in 2013, the Facebook contest “Like my Nails” is back. On 13 November, the top ten winners with the highest number of “likes” for their flower-themed nail design will demonstrate, live, their creation at the Grand Hall main stage in front of professional operators and international buyers.
Finally, the Hong Kong Professional Nailist Union Competition, organised by the Hong Kong Professional Nailist Union, is the not-to-be-missed appointment for the last day of the event, 14 November.
CONFERENCE AND SEMINARS
There is also a comprehensive educational programme at this year’s show.
Back for the seventh consecutive edition, the Cosmoprof Asia Spa Conference involves 16 leading experts to analyze the impact of new trends and the future of the spa business.
Visitors to Cosmoprof Asia 2014 can explore the trends in the cosmetics market at the Focus on Trends session. Among the topics to be discussed – research on beauty device for domestic use in China, Indonesia and Thailand, the reciprocal influence between Asia and Europe in the development of new trends and products, and consumer habits in the world.
The Focus on China forum allows visitors to understand different cosmetic distribution channels in China, learn with examples how foreign brands enter the China market, and the interaction between the Chinese beauty industry and international brands.
Another Asian market deserving attention is Japan, the second largest in the world. Focus on Japan shows how the Japanese cosmetics market remains a huge opportunity for growth. In particular, the presentation will focus on the growth of natural and organic products as a major trend of the Japanese market.
The 2014 edition of Cosmoprof Asia hosts, for the first time, a summit organised by the Hong Kong Society of Cosmetic Chemists dedicated to new technologies and the impact on innovation, product safety and all other aspects of cosmetic products.
COSMOPROF ASIA GOES MOBILE
Asia’s official mobile app allows visitors to navigate and source the latest exhibition information – downloadable for free on either Apple or Android devices – details. The exhibitor listing offers a quick search tool, while features such as My Agenda will act as personal diary and enable visitors to plan their time effectively. The alerts feature will stream live updates and news during the course of the event. including the special events schedule and speaker
Cosmoprof Asia is organised by Cosmoprof Asia Ltd, a joint venture between UBM Asia Ltd and BolognaFiere Group.
About BolognaFiere Group www.bolognafiere.it
BolognaFiere Group, the world’s leading trade show organiser in the cosmetics, fashion, architecture and building, art and culture sectors, features more than 80 domestic and international exhibitions in its portfolio. SoGeCos S.p.A., as organiser of Cosmoprof Worldwide Bologna (established 1967), the most important beauty meeting point in the world, which will take place in Bologna in March 2015 alongside Cosmopack (Cosmoprof 20-23 March, Cosmopack 19-22 March), is privileged to work with the beauty industry in five continents and monitor new emerging markets wherever there is a demand for cosmetic products. The international platform offered by Cosmoprof, with its events in Hong Kong (established 1996) and Las Vegas (established 2003), provides a truly global marketplace for the beauty industry where brands can find success.
About UBM Asia Ltd www.ubmasia.com
Owned by UBM plc listed on the London Stock Exchange, UBM Asia is Asia’s leading exhibition organiser and the biggest commercial organiser in mainland China, India and Malaysia. Established with its headquarters in Hong Kong and subsidiary companies across Asia and in the US, UBM Asia has a strong global network of 30 offices and 1,300 staff in 24 major cities. We operate in 20 market sectors with 230 exhibitions and conferences, 23 trade publications, 20 online products for over 1,000,000 quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world.