Licensed since the age of 16, nail tech Jazmine Jones talks nail salon services and growing your Instagram following.
Jazmine Jones got her start in the beauty industry at the age of five as she spent time in her mother’s full-service salon. By 15, she was attending Joseph Phillips Academy, and by 16, she was licensed. She is now a full time Atlanta-based Nail Design Architect who offers a broad range of services and takes pride in educating her clients.
And her work speaks for itself. With a 2,000+ Instagram following that is growing every day, Jones knows a thing or two about working an algorithm to track a lot of business and clientele to her page—and she has let us in on a few of her secrets.
TBC: What is a nail service that you believe every nail salon should offer and why?
Jones: Honestly I believe that every nail salon should offer natural nail services such as manicures and pedicures. They also should offer a broad range of artificial enhancements such as acrylic. It is very important for a nail salon to keep up with the styles and trends that are going on at the time.
Growing your social media is a constant job.
TBC: What would you say is your signature look?
Jones: I consider my work to be Chic Modern. I feel my nails have a distinct look when it comes to shape and structure. It can be hard to describe.
TBC: You have a pretty substantial Instagram following. What are some tips that have helped you grow your following on Instagram?
Jones: Growing your social media is a constant job. First, you should be consistent: post daily, research your hashtags (they help spread your work as well), respond to DM’s, [and] use the 80/20 rule—be 80 percent business and 20 percent personal. People like to see the mix of the two.
TBC: What is the best piece of business advice that you’ve received?
Jones: The best advice that I have received was to never give up and take all failures as lessons. Entrepreneurship is not an easy road to travel.
You can catch up with Jazmine by following her on Instagram @_myjnailz.
Images courtesy of Jazmine Jones