NATURAL ORDER
“This Spring/Summer 2012 season was all about natural beauty, which was reinvented in modern ways. Each city had its own distinct personality—in New York we saw more casual and sporty hair, Milan had a very rich feeling, and in Paris we stepped out a bit more and really pushed the envelope.”
—Guido, Redken Creative Consultant
SPRING/SUMMER 2012 SHOWS — HAIR CREATED BY GUIDO FOR REDKEN
New York:
Alexander Wang • Calvin Klein • Diesel • Marc Jacobs • Marc by Marc Jacobs • Rag & Bone • Ralph Lauren • Ports 1961 • Reed Krakoff • Victoria Beckham
Milan:
Alberta Ferretti • Bottega Veneta • D & G by Dolce & Gabbana • Dolce & Gabbana • Jil Sander • Prada • Roberto Cavalli • Versace
Paris:
Akris • Alexander McQueen • Balenciaga • Celine • Jean Paul Gaultier • Lanvin • Loewe • Louis Vuitton • Nina Ricci • Miu Miu • Pedro Lourenco • Sonia Rykiel • Valentino • Yves Saint Laurent
WATER BABIES A NEW SPIN ON WET LOOKS, WITH ADDED TEXTURE
This season, wet looks weren’t just about slicked-back hair. This season’s styles had texture, body and movement—for style that’s anything but watered down.
AS SEEN AT:
Alberta Ferretti • Bottega Veneta • Diesel • Lanvin • Ports 1961 • Victoria Beckham • Yves Saint Laurent
DIESEL • ALBERTA FERRETTI • BOTTEGA VENETA TIPS:
The low ponytail seen at Diesel was inspired by a French girl’s hairstyle in the 1980s. “It’s easy and effortless, like she’s just come off the beach,” says Guido. “It has that wet look without actually having sopping wet hair.” To create it, wet hair and apply a generous amount of guts 10 root targeted volume spray foam from roots to ends. Scrunch to create a wavy texture, then pull into a low pony, leaving out some pieces around the face. Finish with shine flash 02 glistening mist.
The long, center-parted locks at Alberta Ferretti were demure yet dramatic. “I wanted the hair to look very innocent with some edge,” says Guido. To create the look, he blow-dried All Soft Argan-6 Multi Care Oil into the hair, curled the ends to create a slight bend, then finished with shine flash 02 glistening mist, concentrated at the ends for edgy appeal.
Guido took texture one step further at Bottega Veneta, where he created a chic fresh-from-the-pool knot. “It’s sexy, summery and uncomplicated,” he says. Just apply All Soft Argan-6 Multi Care Oil to hair, pull hair back into a low ponytail, then wrap the tail around the base and secure to create a messy bun.
SHAPE SHIFTER DEFINED SHAPES WITH AN ARTISTIC APPEAL
Whether sculpted into a high-drama updo or woven into intricate braids, this season’s styles were all about strong shapes.
AS SEEN AT:
Dolce & Gabbana • Jean Paul Gaultier • Jil Sander • Louis Vuitton • Marc Jacobs • Rag & Bone • Valentino
VALENTINO • MARC JACOBS • JEAN PAUL GAULTIER TIPS:
As anyone who follows fashion knows, braids are here to stay. The braided updo Guido created at Valentino epitomized the beauty and elegance of this timeless style. To get the look, prep hair with All Soft Shampoo and Conditioner, then blow-dry. Apply All Soft Argan-6 Multi-Care Oil, divide hair into three sections, and French braid, starting in the middle and continuing counter-clockwise around the hairline.
The tousled French twist seen at Marc Jacobs was a nod to the 1960s, with a hint of inspiration from the 1920s. “It’s the look of a girl who was dancing all night,” says Guido. Apply satinwear 02 ultimate blow-dry lotion to damp hair and rough dry to add texture. Create a left side-part, then pull hair into a French twist and secure with bobby pins. Tie headband 2 inches from crown to enchance the shape. Spray on forceful 23 super strength finishing spray for lasting control.
With models sporting tattoos and piercings, the look at Jean Paul Gaultier was anything but tame. Guido relied on guts 10 root targeted volume spray foam and forceful 23 super-strength finishing spray to provide the body and control needed for this highly sculpted shape. To interpret it for everyday, shake powder grip 03 mattifying hair powder into your roots for lasting volume and grip, roll your sides back and slick hair into a neat bun.
NATURALLY TOUGH NATURAL TEXTURE, WITH A BIT OF AN EDGE
Think of it as texture with a point of view—tough, chic and utterly cool.
AS SEEN AT:
Alberta Ferretti • Alexander Wang • Balenciaga • Lanvin • Miu Miu
BALENCIAGA • LANVIN • ALEXANDER WANG TIPS:
Casual-cool was the look at Balenciaga. “It’s as if a girl is wearing the most amazingly designed clothes, but hasn’t bothered with her hair,” says Guido. To style models’ roughed-up waves, Guido created a messy center or side part,worked in tousle whip 04 soft texturizing cream-wax, then blow-dried hair until it was 80% dry. Hair was then left to dry naturally, to bring out texture—once fully dry, apply a small amount of powder grip 03 mattifying hair powder to the roots for added texture and volume.
Building on the look seen at Balenciaga, the models at Alexander Wang walked the runway with a sporty, just-out-of-the-shower look that contrasted perfectly with the high glam collection. Get the look by applying full frame 07 all-over volumizing mousse to damp hair, creating a clean center part, then rough-drying to enhance texture. Guido created the “wet look” effect by over-applying All Soft Argan-6 Multi-Care Oil. For everyday, apply a small amount to ends to boost shine.
Want to ramp up your own natural texture? It’s simple. “Just toughen it up with more product,” says Guido. Try forceful 23 super-strength finishing spray to add strength and control to any style.
NEW LENGTHS STYLES THAT MAKE THE MOST OF LONGER LOCKS
Whether wavy or straight, hair that’s worn down has undeniable elegance. “This style is always in fashion—it’s about updating it in new ways,” Guido says.
AS SEEN AT:
Akris • Celine • D & G • Loewe • Prada • Sonia Rykiel • Versace
AKRIS • SONIA RYKIEL TIPS:
Inspired by the “minimal and controlled” aesthetic of the house, the look at Akris was clean and defined. Guido applied satinwear 02 ultimate blow-dry lotion to damp hair, blow-dried hair straight, then flat-ironed the lengths for a super sleek look. Finish by tucking the sides behind the ears and misting on quick dry 18 instant finishing spray for shine and control.
The healthy, shiny hair seen at Sonia Rykiel is something every woman wants. “It’s 1940s meets 1970s, very flirty and pretty,” says Guido. To get the look, apply satinwear 02 ultimate blow-dry lotion to damp hair and blow-dry with a round brush, lifting the roots away from the scalp to create volume. Once hair is dry, create a center part, mist on hot sets 22 thermal setting mist section-by-section, and curl hair with a 1-inch iron. Brush out the curls gently to smooth, then finish with fashion work 12 versatile working spray.
Sometimes, nothing but the perfect blow-dry will do. That was exactly the look seen at D&G, where models’ bouncy blow-outs stole the show. Get the look by applying velvet gelatine 07 cushioning blow-dry gel to damp hair and blow-drying with a round brush, then smooth on a small amount of All Soft Argan-6 Multi-Care Oil
ESSENTIAL TOOLS
Vent brush for a rough blow-dry (or simply use your fingers)
Round or paddle brush for a smooth blow-dry
Blow dryer with nozzle
Flat iron
1-inch curling iron
Ponytail elastics
Hairpins
ESSENTIAL PRODUCTS
TO ADD VOLUME
full frame 07 all-over volumizing mousse
aerate 08 all-over bodifying cream-mousse
guts 10 root targeted volume spray foam
TO BOOST TEXTURE/ENHANCE CURL
powder grip 03 mattifying hair powder
tousle whip 04 soft texturizing cream-wax
hardwear 16 super-strong sculpting gel
TO ENHANCE A BLOW-DRY
satinwear 02 ultimate blow-dry lotion
velvet gelatine 07 cushioning blow-dry gel
TO ADD SHINE
All Soft Shampoo and Conditioner
All Soft Argan-6 Multi-Care Oil
shine flash 02 glistening mist
TO FINISH ANY STYLE
fashion work 12 versatile working spray
pure force 16 non-aerosol fixing spray
quick dry 18 instant finishing spray
forceful 23 super-strength finishing spray
