COSMOPROF INTERNATIONAL BUYER PROGRAM
RETAINS ITS POSITION AS THE PREMIER PLATFORM FOR B2B MEETINGS
Las Vegas, NV (April 2, 2012) – Cosmoprof continues to demonstrate its commitment to the global beauty landscape by continuing the hugely successful International Buyer Program. This platform serves as a liaison between international buyers and exhibitor companies, allowing qualified buyers from abroad to attend the show and meet exhibitors with corresponding profiles. These one-on-one meetings are coordinated in advance and take place during show hours. The buyers come to Cosmoprof with the specific mission of finding new beauty products that they can bring into their own markets nationally and internationally.
The program recently took place at Cosmoprof Bologna with a U.S. buyer delegation focused on professional beauty distribution. The retailers included JCPenney, ULTA, SalonCentric, Beauty Collection, Beauty Systems Group, Jinny Corp, NYC Beauty Supply and Nancy Beauty / Ultimate Beauty. In addition to this delegation, retail buyers from Ripley Peru, HSN, Liverpool (Mexico) and Kybella (Mexico) also took part in the meetings that could potentially result in successful partnerships.
Programs such as these help to maximize time spent at the show, as expressed from the following professionals / buyers:
“The Cosmoprof event was a very worthwhile event to participate in. The exposure to many new and different products and ideas in a well-organized venue was invaluable. JCPenney will definitely attend this show in the future. We are extremely pleased to have been asked to participate this year.” Paula Malloy Huerta, Salon Merchandise Director of JCPenney
“It was my first time at Cosmoprof, and it was a great experience. I saw a lot of new items, trends and colors, and I can’t wait for Cosmoprof Bologna 2013.” Chuck Barth, Divisional Merchandise Manager of ULTA
“It was a great experience and has opened up my eyes to many opportunities. I look forward to opening new business ventures soon enough.” Eddie Jhin, CEO/Owner of Jinny Corp
“The manufacturers exhibiting at Cosmoprof Bologna were a mix of hair oils, hair color and nails. Surprisingly the nail category seemed to be the most dominant and occupied pavilion especially in compared to the states. We were grateful to be part of the International Buyers Program group, which enabled us to have strategic appointments with potential vendors to add to our line-up. We look for many variables in a brand marketing; packaging, performance, innovation but most importantly sales and education participation and support. Attending Cosmoprof Bologna is a must if you want to have your pulse on the beauty industry globally.” Cynthia Heisser, Senior Vice President of Ultimate Beauty
Coming up is Cosmoprof North America, hosting its 10th annual edition in Las Vegas July 22nd – 24th. Through programs such as the International Buyer Program, Cosmoprof holds the key position as the leader in the B2B trade show circuit. The combination of exhibitors and visitors, in addition to the unique B2B focus in both educational conferences and match-making opportunities, distinguishes Cosmoprof as the worldwide leader.
Cosmoprof North America will take place July 22 – 24, 2012 at the Mandalay Bay Convention Center in Las Vegas, NV. Stay tuned for regular CPNA show updates, and for more information, visit cosmoprofnorthamerica.com and Facebook.com/cosmoprofnorthamerica.
