Giving Judy “back to the world” at her 100th birthday gala.
“Ms. Garland gave the world so much – and now it’s our turn to give her back to the world.”
Vince Spinnato
The legendary actress and entertainer, Judy Garland‘s 100th birthday will be celebrated on June 10, 2022, with a birthday gala and an official unisex fine fragrance, reveal of Judy – A Garland Fragrance by Vincenzo Spinnato. The fan-generated scent, voted on by America through Modern Luxury Media, has been closely developed by ‘certified nose’ and cosmetic chemist, Vince Spinnato, alongside daughters, Lorna Luft and Liza Minelli, making this the first official product from the Judy Garland family and Garland Heirs Trust. This will be the second time Spinnato is calling on America to get ‘involved’ in the creation of this fragrance. The first time, America voted on a scent they liked best to represent Ms. Garland through a September 2021 partnership with Modern Luxury Media, in which three different scents were displayed in their magazines across the country. “One of these scents was chosen by America in this first-time-ever-tried endeavor to let America have a say as to what the fragrance should smell like,” says Spinnato. “I then took the scent America chose and refined it, working closely with (my) daughters, Luft and Minnelli. And I think we hit a home run, as Liza recently said ‘It smells like Mama’!”
This has been an ‘over the rainbow’ opportunity for Spinnato and his boutique company, as according to him “while the Garland Family and the Garland Heirs Trust could have selected a large, national, name-brand company to create a fragrance for Ms. Garland, they unanimously selected him and his boutique company. “I think a big misconception in developing a fragrance for one of the world’s greatest entertainers is that the name would automatically come with a tremendous amount of financial backing,” says Spinnato. “But that’s just not the case,” he adds, “We want to continue Judy Garland’s legacy and do all the right things for her,” says Spinnato. “Ms. Garland gave the world so much – and now it’s our turn to give her back to the world.”
“We might be a small boutique company, but we’re mighty in experience, ingenuity, and drive,”
Vince Spinnato
Vince Spinnato, President and CEO of TurnKey Beauty, Inc, has been in the Personal Care Cosmetics and Fine Fragrance industry for over 25 years. His skillsets have awarded him opportunities to work with healthcare companies such as Chanel, Victoria Secret, Bath and Body Works, Banana Republic, and many more; As well as developing customize products for celebrities such as Jennifer Lopez and Khole Kardashian among others. As a leading personal care expert, Spinnato takes pride in developing and manufacturing leading-edge products for the beauty industry.
Spinnato and daughters, Minnelli and Luft interviewed with Entertainment Tonight where they discussed the life of Judy Garland, the upcoming celebration, and the unisex fine fragrance launch. They are encouraging fans and friends to get more involved in the ‘Judy Garland 100th Birthday Celebration & Fragrance Reveal’ gala through a Sponsorship Program, which outlines different packages for a one-of-a-kind, ‘ultimate’ experience. Ticket offerings to the gala will be limited in number as well as the opportunity to purchase the limited edition, 100th Celebratory JUDY fragrance bottle online, which will be revealed on would have been Ms. Garland’s 100th birthday. For more on, JUDY- A Garland Fragrance by Vincenzo Spinnato, or information about the birthday gala and launch, follow them on Instagram @judygarlandandfragrance or visit the ‘official’ fragrance site JudyGarlandFragrance.com. “We might be a small boutique company, but we’re mighty in experience, ingenuity, and drive,” says Vince Spinnato,